From crisis to credibility: A new playbook for corporate communications
Your brand’s reputation is being shaped right now by a viral headline, a social post, or geopolitical uncertainty. As a communications professional, you're managing complex pressures: the promise of AI, the risk of misinformation, scrutiny around ESG, and the need for authentic stakeholder dialogue. These aren’t one-off challenges. They’re interconnected realities that demand updated strategies and sharper responses.
That’s where the 4th Annual Reputation Management & Corporate Communications Conference steps in. Taking place on September 17, 2025, at the Royal Garden Hotel, London, it brings together over 30 senior communications leaders to share actionable insights on how they protect brand trust and adapt to real-world disruption.
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In just one focused day, this cross-sector event equips delegates with the tools to proactively manage reputation, lead during crises, and communicate effectively in a world that won’t slow down.
Why attend?
In an era defined by uncertainty, complexity and rapid change, this conference offers insights for business continuity, resilience, risk and communications professionals. Follow us through a day in the conference!
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To kick things off, Pfizer’s James Read will explore reputation and brand management challenges, turning them into strategic opportunities to develop organisational resilience. Following this, experts from Virgin, Rolls-Royce, Aviva, Prudential, and more will share a panel exploring real-world approaches to crisis planning, cross-functional response, and post-event reflection. After that, you have the opportunity to gain insights from Léa Wertheimer of Swiss International Air Lines as she walks through a real aviation incident, revealing how decisive communication helped her team manage uncertainty and rebuild public trust.
It doesn’t simply stop there. Navigating today’s complex environment requires communication strategies that balance clarity with credibility. For this, the conference will include sessions with Womankind Worldwide’s Gift Sally Akinyi O on aligning messages across local and global teams during geopolitical developments, Jill Pearcy’s methods to tackle misinformation by crafting evidence-based messaging, and ESG panels featuring speakers from Marsh, Phoenix, OVO and Arla Foods to explore communicating sustainability commitments.
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As AI reshapes the communications landscape, the conference will explore its real-world implications. Speakers from Audi and Aitastica Richard will focus on applications of AI in streamlining workflows, and River Island and Kyowa Kirin International will hold a session on building a brand voice and mitigating emergency issues through communication strategies.
Effective comms isn’t just about content. It’s about people. For this, a senior stakeholder panel featuring leaders from Accor, AXA, Kier Group, and Holland & Barrett will explore how to tailor messaging across diverse audiences and regions and communicate with consistency under pressure. Eurostar’s Heather Campbell will also share insights from navigating the challenges of embedding diversity and inclusion into communication strategies, even amid complex social and political dynamics.
For a complete breakdown of all sessions and speakers, view the full agenda here.
One day sticks for a lifetime
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The 4th Annual Reputation Management and Corporate Communications Conference is simply not just a theoretical event; it’s a practitioner-led forum designed for communications leaders working in high-stakes environments. You’ll leave with insights you can act on immediately, from shaping your AI strategy to strengthening stakeholder confidence.
Reputation isn’t just managed by chance; it’s made by design. Join the movement.
As a valued CRJ reader, you can even save £225 while signing up for the conference.
Use Code: CRJ at checkout.