Is your brand’s reputation ready for what’s next?
Reputation today is one of the most fragile assets an organisation holds. A single misjudged response, unchecked falsehood, or crisis left to spiral can undo years of careful brand-building. Yet, reputational resilience is also one of the most powerful shields. It is able to steady stakeholder trust and maintain confidence when the unexpected happens.
Image by Alexandra Khaikonen | Canva
On September 17, 2025, senior communications, reputation, and crisis leaders will gather at the Royal Garden Hotel, London, for the 4th Annual Reputation Management and Corporate Communications Conference, hosted by Global Insight Conferences. With just two weeks to go, the agenda reflects the escalating pressures shaping crisis response in 2025: misinformation campaigns, volatile geopolitics, the ethical application of AI, and the unforgiving pace of social media.
A platform for real-world lessons
This is not a theoretical discussion. Over 30 directors and heads of communications from leading brands will share frontline experience: what worked under pressure, what failed, and what lessons others can adapt before facing similar storms. Sessions range from tactical crisis management to proactive approaches that align comms strategies with organisational values long before an incident breaks.
Image by Global Insight Conferences.
The core themes of the conference include harnessing AI responsibly without eroding trust or amplifying risk and developing crisis playbooks that restore confidence and rebuild reputation under scrutiny. Moreover, the conference provides lessons to navigate geopolitical upheaval, from shifting alliances to supply chain shocks, and counter misinformation and disinformation with credible, agile responses. Lastly, the conference takes a look at how to drive social media influence while protecting brand integrity in a hyperconnected world.
Why does it matter right now?
The challenges of 2025 demand a renewed mindset. Crisis teams no longer manage a single event in isolation; they operate in a rolling environment of reputational threats. A product recall coincides with activist pressure, which collides with geopolitical tension, while every misstep is broadcast instantly across digital platforms.
As Simon Kutner, Senior Director of Corporate Communications at Prudential plc and conference chair, notes: “In an era where reputation is currency, this conference arms professionals with the strategic insight and tools needed to proactively manage risk, harness disruption, and build enduring brand resilience.”
Image by Global Insight Conferences.
Delegates can expect interactive panels, Q&A opportunities, and dedicated networking time to test their own approaches against those of peers. The format provides a safe space to explore sensitive issues: how to address backlash, integrate ESG and D&I commitments into crisis planning, or demonstrate ROI on reputational investment.
For a complete breakdown of all sessions and speakers, view the full agenda here.
As a valued CRJ reader, you can save £225 on your ticket while signing up for the conference.
Use Code: CRJ at checkout.
